Top 5 Social Apps Performance on Unified Platform in the Middle East, Q1 2025

In the first quarter of 2025, the social app landscape in the Middle East showcased significant trends in downloads, revenue, and active users. Data from Sensor Tower reveals interesting insights into the performance of the top five social apps: TikTok - Videos, Shop & LIVE, Instagram, Facebook, Threads, and Bigo Live - Live Streaming App.

TikTok - Videos, Shop & LIVE experienced fluctuations in weekly revenue, starting at approximately $3.4M and peaking at $3.6M by the end of March. Downloads saw a decrease mid-quarter, dropping from 555K to 351K, while active users remained relatively stable, ending the quarter at 25.9M.

Instagram showed a steady decline in weekly revenue, concluding at around $137K. Downloads fluctuated slightly, with a minor increase towards the end of the quarter, reaching 287K. Active users remained fairly consistent, peaking at 21.9M.

Facebook maintained a steady revenue stream, averaging around $87K weekly. Downloads peaked mid-quarter at 357K, while active users gradually increased, ending March with approximately 30.2M.

Threads saw a stable trend in downloads, starting at 202K and ending with a slight increase to 194K. Active users showed growth throughout the quarter, reaching 6.5M by the end of March.

Bigo Live - Live Streaming App demonstrated a significant increase in revenue, peaking at $244K by the end of the quarter. Downloads rose notably, hitting 88K in the final week, with active users also increasing to 795K.

These insights from Sensor Tower highlight the dynamic nature of social app usage in the Middle East, with varying trends in user engagement and monetization. For more detailed analytics, visit Sensor Tower's platform.